National Community Campaign For A
Cleaner, Greener Scotland
About
Nature First is a national community campaign led by Josephine MacLeod, dedicated to protecting Scotland’s environment, improving community wellbeing, and promoting responsibility, pride, and safer public spaces.
Our Mission
Our mission is simple: a cleaner Scotland, a greener Scotland, a pothole‑free Scotland — with Nature & Communities First.
What we do
Cleaner, Greener Scotland – Nature First, is a public campaign calling for stronger environmental action, better road maintenance, and a renewed culture of respect for Scotland’s natural and urban spaces.
Scotland is one of the most beautiful countries in the world, yet many communities continue to face litter, fly‑tipping, potholes, poor road conditions, and declining public amenities. These issues affect public health, tourism, road safety, local economies, and overall quality of life.
Education & Awareness
Education & Environmental Responsibility – building pride and respect for our shared spaces.
Deposit Return Rewards Scheme – learning from successful European recycling models.
Waste Responsibility
Tougher Action Against Fly‑Tipping – stronger enforcement, technology, and collaboration.
More Public Bins & Community Support – empowering volunteers, schools, and youth groups.
Corporate Responsibility – ensuring businesses help manage the waste they create.
Roads & Public Spaces
Cleaner Roadsides & Public Spaces – rapid response teams and better monitoring.
Reinstating Public Toilets – restoring dignity, accessibility, and public health.
Pothole‑Free Scotland – long‑term road maintenance, higher repair standards, and accountability.
Sport Meets Environment Programme
The campaign also includes the Sports Meets Environment Programme, engaging young people through basketball, football, track & field, community art, music, and environmental action.
Events take place across Scotland, including Glasgow, Edinburgh, Dundee, Aberdeen, and future national initiatives.